Tuesday, 6 January 2009   
Greening the Fleet - Peugeot
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Below is Peugeot's responses to our questions on their green initiatives and credentials.
 
  • What vehicles do you currently have in production which has a positive impact on helping the environment?
Peugeot is one of the leading manufacturers of small and medium cars.  This combines with low-emissions petrol and diesel (most equipped with Diesel Particulate Filter Systems) engine vehicles and means that with over 6% of sales in the UK we provide more lower-emitting cars to the market than the majority.  Indeed in a recent survey by cleangreencars.co.uk we are in second – with cars like the 107, 1007, 206, 207 and 308.
  • Are any of your vehicles exempt or discounted from any regulatory regime or congestion charging scheme, for example, the Mayor’s current proposals on the London Congestion charge?
We don’t have any Congestion-charge exempt vehicles (albeit the Peugeot 107 has CO2 output of just 109g/km – same as a Prius), but we do have some 25 cars under the 120g/km proposed future threshold.
  • What are your future plans, if any, for alternative fuel vehicles, how soon they will be available and in what form, i.e. biofuel, battery, etc?  Please provide general information as to your future strategy.
Firstly we were the first to standardise the fitment of the Diesel Particulate Filter System (DPFS/FAP/PEF) on 607 HDi in 2000.  Since then over 1.5m Peugeot vehicles have been equipped with them – eliminating soot from tailpipe emissions.  In Germany it is soon to be a legislative requirement. We also have the ability to run any HDi Peugeot car on a Biodiesel fuel of up to 30% mixture without modification on vehicles back to 1998.  We are also developing a diesel-hybrid car – based on the new 308 – that is likely to be in the Market in 2010.  We have also shown fuel cell concepts at motor shows like the epure 207 CC.
  • Please provide information regarding your company's progress in reducing CO2 in the vehicle manufacturing and distribution processes.
PSA Peugeot policy incorporates environmental imperatives at each step in the life cycle by limiting the resources necessary to production, through the responsible management of industrial sites, and by limiting the impacts of vehicle use and end of life, through eco-design.

Regarding industrial site management a system of environmental management has been in place at all Group production sites for some twenty years.

In 1989, the Group set up an Industrial Environment Observatory (OEI) to track the environmental performance of production sites, their individual situation, and the situation of the automotive division as a whole.

In 1999, the Group decided to apply ISO 14001 certification to its automotive activity. This approach is based on an Environmental Management System (EMS). Through the training and involvement of each member of staff, the EMS enables each site to manage its significant environmental impacts. To date 24 sites have been certified with a further 2 to go.

Designing and producing cars has environmental impacts, just like any other industrial activity. These impacts have been identified, and do not constitute "major" environmental risks. Nevertheless, PSA Peugeot is pursuing stringent efforts to prevent and reduce pollution.

The Group's policy seeks to protect the natural environment and to safeguard quality of life in the areas around its industrial sites, in all countries.

To ensure that each industrial activity respects the principles of good environmental stewardship, appropriate actions are defined, scheduled and initiated at every stage in site design, development, modernisation and operation.

As part of a process of continuous improvement, these actions also contribute to efforts to prevent risk, to apply regulatory requirements to the letter, and to control the impact of each site on the environment.

Areas of Progress
Optimise the environmental management of production sites
Control on-site energy consumption and greenhouse gas emissions
Control on-site pollutant emissions
Reduce and recover site waste
Reduce site impact on the natural environment
Contribute to efforts to restore biodiversity
Innovate in water treatment technology
  • What is your corporate strategy for helping users of your vehicles reduce their CO2?  For example, do you provide vehicle purchasers with information on the tax benefits of your cleanest vehicles etc.
Quite apart from displaying the CO2 and emissions perimeters visibly on every showroom car, as is required by members of the SMMT, we are currently in the process of publishing a brochure (known Internationally as the ‘Blue Lion’ environmental standards) to do precisely that.  Peugeot’s Fleet Forum publication also publishes details of our product’s CO2 and tax implications.
  • What information are you able to provide to help customers understand how they can operate your products efficiently?
We have field representatives that can advise on the best vehicles from our range to suit any specific operating requirements they may have. We also have a driver training programme that allows experts to assess a customers driving. They can be engaged to help teach best practice.
  • What plans do you have in place to support operational and ownership costs of vehicles with new vehicle technology or reduced CO2 emissions (RV and SMR)?
We provide SMR data to clients on a regular basis. We also operate a menu pricing system for fleet operators covering routine servicing and wear parts with regional pricing designed to reduce ownership costs. Many of our diesel engine vehicles are fitted with Particulate filters to reduce carbon emmissions and all of our current ranges comply with the Euro 4 standard. In 2008 we will introduce a new environmental programme to be known as “Blue Lion” this standard will cover both manufacturing and operating standards and will include Bioflex, Biodiesel and Euro 5 engines. Peugeot diesel engines can operate on Biodiesel (B30) at concentrations of 30%.

  • Is there any other information you would like to provide to the users of your vehicles in relation to your green credentials and policies?
Driven by the conviction that the greenhouse effect represents the most important challenge facing the global environment, PSA Peugeot Citroën has made a firm commitment to reducing carbon dioxide (CO2) emissions.

This is why the Group has made substantial investments to reduce its vehicles’ fuel consumption and, consequently, CO2 emissions. It has also embraced an assertive policy of using biofuels, made from plants that absorb CO2 as they grow.

To further support this commitment, PSA Peugeot Citroën has undertaken a major environmental protection project to build a carbon sink in the Amazonian forest.

The project was presented at the Maison de l’Amérique Latine in Paris in September 1998, shortly after the signing of the Kyoto agreement. Sponsored and financed by the Peugeot marque, the project is being carried out by two service providers, Office National des Forêts (ONF) through its Brazilian subsidiary, and Pro-Natura, a Franco-Brazilian non-governmental organization, which is serving as a consultant on the project’s local impact.

Peugeot’s carbon sink is both a pilot project and a working prototype.

•    A pilot project because of its goals, which are 1) to carry out a large-scale reforestation project for carbon sequestration on deforested land, while partially recreating the area’s biodiversity, and 2) to measure how efficiently the new ecosystem absorbs CO2.

•    A working prototype because it provides a tangible demonstration of a theoretical concept. It is difficult to model forest ecosystems, and large-scale experimentation can shed more light on how they work.

Through this project, Peugeot wants not only to help deepen scientific understanding of forest ecosystems but also to demonstrate that while emissions of greenhouse gases must be reduced at their source, carbon sinks can provide practical, effective support toward achieving that goal.

PEUGEOT CARBON SINK FACT SHEET
Location: Amazon basin, Juruena and Cotriguaçu in northwestern Mato Grosso State, Brazil
Size: 10,000 hectares at the São Nicolau tree farm and 3 hectares at the Juruena nursery
Objectives: Sequester 2 million metric tons of carbon, or 7.32 million metric tons of CO2, promote biodiversity by planting more than 30 native species and integrate the project into the local socio-economic environment to ensure sustainable development
Jobs created:100 seasonal positions
Budget:EUR 10 million

For more information visit The official website of Peugeot Motor Company www.peugeot.co.uk


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